Matte or Gloss Finish: Which One Is Best for Your Packaging?

If you always get confused about the right term to use for packaging or what even each of these words means, then let us give you an illustration. Lamination and coating are basically the types of finishing. What is common among these three is their ability to boost the aesthetics as well as the durability of the packaging product. Next, if you compare lamination with coating, then they are definitely different from each other, and the key factor here is the process. The coating is dependent on a liquid layer to give the box your choice of finish. However, in the case of lamination, there is a bonding of a thin plastic film to the targeted surface.

The matte finish is soft and smooth, a perfect selection of high-end brands demonstrating how luxurious their products are. At least, this is what their customers will perceive. As cited above, there are techniques that aid in achieving such a beautiful result, encompassing lamination or coating. Furthermore, the highlighted perk that brands, as well as their buyers, can enjoy is the prevention of fingerprints being shown on the boxes. Therefore, their surfaces appear quite clean. The hues look muted, too, as compared to the other, and it depends on you whether or not this outlook suits your business.

Achieved through the aforementioned techniques, like coating and lamination, this has a prominent reflective quality and also looks more polished. Moreover, a gloss finish is best for boosting the vibrancy or liveliness of the shades on the cosmetic boxes, for instance. Nevertheless, this does not mean that the packaging solutions will not attain a luxurious surface. They are fine to pack luxury goods. You can pick it for retail products, too. Actually, it massively relies on your viewpoint, which finish is more luxurious to you. Alternatively, this is good for safeguarding the surface from moisture to some degree as well.

In this debate of the cost factor concerning both matte and gloss finishes, the former is more expensive than the latter. The procedure and the materials are the key reasons for the higher price. To be very precise, the soft-touch matte finishes are generally the ones leading to higher expenditure for businesses. In regard to durability, you have to ponder on the comparison of lamination and coating again. Here, the lamination wins, not just for being long-lasting but also for offering amazing protection to the surface it is for. Nonetheless, both gloss and matte finishes have pros and cons in durability and shielding. For example:

• The former is good at protecting against moisture and scratches. But a matte finish is better at hiding the latter.
• A gloss finish is not suitable in terms of making the fingerprints less visible than the other.

• As stated above, it shows fingerprints and scratches, which negatively affects its overall appearance. Your customers might most likely dislike the unclean look of the boxes.
• The boxes with this option will definitely have a very shiny surface. This is good for an energetic feel, but the glare becomes the problem here, where there are bright lights.
• If the material under this finish has some flaws, such as scratches, it will make those issues visible. This might enhance their prominence as well.

• Apart from cost, it is the security against moisture and wear and tear where this choice might not seem appropriate for your products. Therefore, it requires extra care during handling.
• The hues seem a little bit boring compared to how its rival shows. This is advantageous for some brands, as written before, but not everyone adores the lack of radiance in their packaging.
• If it can hide fingerprints, it can still showcase some marks.

Today, we elaborated on a topic very important for business people looking for answers regarding product packaging add-ons. We began by mentioning the main differences between finishing, lamination, and coating, in which the former is a broader term, and the latter two are basically its types. Moreover, among gloss and matte finishes, the previous one is best for giving the boxes a more reflective surface alongside the vividness of the colors. However, it easily demonstrates the fingerprints. The other finish is best for giving a velvety look and refining the luxuriousness. This is why high-end brands adore it.

Knowing these points can really motivate you to opt for a gloss finish. For instance, a highly luxurious look, particularly for high-end products, is possible to achieve with the help of this option. Moreover, there is a radiance of the box colors. Overall, your product will appear more enticing.

Yes, this is correct, but not in our case. We offer free lamination, regardless of the packaging box style. Hence, reach out to us anytime to acquire this stunning service. Also, we are incredibly transparent about our services and costs, so keep your hesitation at bay while talking to us.

The difference is effortless to identify by looking at them. For example, a gloss finish has a reflective and polished appearance. It even makes the colors more vivid. On the other hand, a matte finish is softer and elegant.

Well, the response to this question depends on the sort of business you own. For instance, the ones that emit energy are definitely going to look good in a gloss finish. Nevertheless, for luxury brands, a matte finish seems like an apt answer.